Understand Cookie Use and Manage Your Web Preferences

How Advisor Impact uses cookies across this site, and how you stay in control of what runs in your browser.

Last updated: June 2024.

This policy covers the cookies and similar storage technologies we use on this website. It applies to every page under our domain, including the research briefings, benchmark summaries, and practice resources you reach from the main navigation. It does not extend to third-party sites you might visit through a link we publish; those operators set their own rules.

Read it alongside our Privacy Policy, which explains the broader picture of how we handle personal information.

What Are Cookies

A cookie is a small text file a website asks your browser to store. When you return, the browser hands that file back, and the site recognizes the visit. Cookies carry no software and cannot read the rest of your device — they hold short strings of data, nothing more.

Two kinds matter for how this site behaves. Session cookies last only while your browser window stays open; close the tab and they disappear. Persistent cookies stay on your device for a defined period, so a preference you set today survives until you clear it or it expires.

Both types serve a practical purpose here: remembering that you dismissed a banner, keeping a page from resetting as you scroll, and telling us in aggregate which articles advisors actually read.

Types of Cookies We Use

We group the cookies on this site into three categories, each with a distinct job.

Essential

These keep the site working. They store your consent choices and support core features such as navigation and secure page loads. Without them, the pages you request would not render reliably, so they run without asking.

Analytics

These measure traffic and reading behavior in aggregate — which pages open, how long they hold attention, where visitors leave. The data guides which research we prioritize. It carries no name attached to it.

Advertising

We do not run advertising cookies today. We describe the category here because personalized placement is something we may introduce later, and we would rather flag it in advance than surprise you.

Only the essential set is active by default. Analytics runs subject to the consent you give, and the advertising category stays dormant until we announce otherwise.

External Cookies and Service Providers

Some cookies come from providers we rely on rather than from us directly. Three cases apply to this site.

Analytics platforms

We plan to use an external analytics service to interpret the traffic patterns described above. When active, that provider may set its own measurement cookies under the consent framework on this page.

Advertising partners

No advertising partner operates on the site at present. Should we bring one in, this policy will name the arrangement and the cookies it introduces before anything runs.

Content delivery and hosting

Our hosting and content-delivery infrastructure may set cookies that route your request to the nearest server and protect against abusive traffic. These are technical and operational — they keep the pages fast and available, and they do not build a profile of your reading.

Where a third party sets a cookie, that party's own policies govern the data it collects. We select providers with care, but we do not control their internal handling.

You hold the controls. Every major browser lets you view stored cookies, delete them, and block new ones — usually under a privacy or security menu. You can clear everything, refuse cookies from a specific site, or accept only the essentials.

Disabling cookies has consequences worth knowing before you flip the switch.

Turning off essential cookies can break navigation, consent memory, and secure loading — parts of the site may simply stop working as intended. Blocking analytics cookies costs you nothing in function; it only means your visit no longer informs which research we develop next.

If you use several devices or browsers, remember that a preference set in one does not carry to the others. Each browser keeps its own store, so a choice made on your laptop does not follow you to your phone.

We update this policy when our practices change — when we activate the analytics service described above, bring in an advertising partner, or adjust which providers handle our infrastructure. The date at the top always reflects the most recent revision.

Material changes get a visible notice on the site rather than a quiet edit. For questions about anything here, reach us through the Contact Advisor Impact page.

When the cookie banner appears, keep Essential running for site function and decide whether Analytics can help us understand which research pages are being read.