The Economics of Loyalty is a new Adviser Impact study about the scope, depth and quality of the relationship between a client and his or her financial adviser. The study was conducted amongst US investors. It is about understanding more about what clients need, want and expect in a relationship and how, if at all, delivering on those things is rewarded. The study started with a question: If we can increase the level of client commitment and then leverage that commitment, what is the economic impact on an adviser's business and on the quality of the client relationship? We hope you find the answers of value.

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