Feedback from 50,000 clients highlights substantial opportunity for financial advisers

London - November 12, 2007 - Advisor Impact announced today that it is launching its Client Audit programme for financial advisers in the UK. The Client Audit is an outsourced client feedback programme that can support management information requirements for Treating Clients Fairly (TCF), enhance client loyalty and increase client revenue.

The Client Audit was initially launched in the Canadian market and is now the leading client feedback program in the United States. Advisor Impact has gathered feedback from more than 50,000 clients, contributing to one of the largest databases of client feedback and focusing on what they need, want and expect in a relationship with a financial adviser. That data clearly highlights the substantial untapped opportunity among existing clients as well as what drives long-term satisfaction.

Three respected IFAs piloted the programme in the UK market: Paradigm Norton Financial Planning, Cavendish Financial Management and Platinum Portfolios Limited. They agreed that a client feedback process that uncovers what is important to clients is critical for client service, business strategy and to support TCF.

"TCF has raised awareness of the need for a consistent process to gather client feedback to allow advisers to test both fairness and satisfaction," said Julie Littlechild, Advisor Impact's President. "That said, the fact that we can draw a direct line between client feedback and improved business profitability suggests that this is a tool that makes sense for advisers, not only to support management information requirements but to help grow and manage an effective business."

According to Littlechild, using client feedback to assess overall satisfaction with the relationship is just part of the story. Structured effectively, she says, client feedback can:

• contribute to the management information that is gathered, analysed and acted upon as part of TCF
• help advisers to understand what is most important to their clients so that they can focus their time on high-value activities
• uncover service gaps to highlight changes that may be necessary to refine their service proposition
• identify specific clients who are interested in other products or services or who may be working with other advisers
• identify specific clients who are comfortable providing referrals, and
• provide information that can help advisers build deeper relationships with centres of influence, such as accountants.

"We are in a relationship business, so asking clients for feedback is just the right thing to do," Littlechild added. "The good news is that in this case, the side-benefit is improved revenue and profitability for advisers."

Advisor Impact provides business management training and tools for financial advisers and accountants. In addition to the Client Audit, the firm conducts on-going research among advisers, most recently publishing a report on time management and personal productivity, drawing on input from 2,000 advisers across the UK, US and Canada.

For more information or feedback from advisers who have participated contact:
Julie Littlechild
jlittlechild@advisorimpact.com
07932 613459